Coca-Cola

Nov. 2017

Use: Association with a high-energy, memorable fan event.
Goal:Gain impressions, maximize coupon distribution and drive attendees to retail outlets.

Attendees

2 mil +

Coupon Delivery

82%

# of Events

170

Product

Light Show

Results

CUE partnered with Coca-Cola Bottling Distribution Co. for a season-long campaign to increase activation at eight universities across the Southeastern United States, including West Virginia University, University of North Carolina, and the University of South Carolina, which subsequently went on to win the NCAA's "Best Marketing Team" annual award. More than 2,000,000 fan interactions were created by CUE, with coupon distribution reaching 82%.

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