Purdue

Nov. 2016 - Mar. 2018

Goal:Increase fan engagement during pre-game, push fans to arrive earlier and be seated on time, and increase sponsorship inventory and revenue.

Downloads

22,460

Sponsor

Electric Plus

Increased App Activity

68%

Results

CUE’s partnership with Purdue created an integral game day tradition for the Boilermakers, with more than 22,000 fans participating in the arena-wide light show throughout the season. And, the college athletics and technology industries took notice: The National Association of Collegiate Directors of Athletics (NACDA) and CDW-G, a leading provider of technology solutions to education, government, and healthcare, named Purdue a finalist for the inaugural Best Game Day Technology Experience Award.

"Partnering with Cue Audio has taken our fan experience to a new level. To be able to involve every fan in our arena to be a real part of the show – rather than just a spectator – sets us apart from the rest. We couldn’t be happier with the support from the Cue Audio staff in creating a new tradition for the Boilermakers."

– Michaela Pratt Director of Marketing and Fan Experience Purdue University

Live Demo

Scan or Text

CUE Audio transmits data via ultrasonic audio signals to any sound-based device, allowing for customizable second-screen experiences and secure data transfers, without the need for Wi-Fi or network connectivity.

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Interactive Website. Mobile Experience.