Sherwin Williams

Sep. 25, 2018

Goal:Provide a unique, interactive component to the Sherwin Williams Annual Award Ceremony, and to include each attendee in the overall creative expression.


85% +

Event Type

Award Show

Engagement Duration

60+ min


CUE partnered with Corporate Magic to create an interactive annual award ceremony for Berkshire Hathaway Home Services, creating an unprecedented smartphone-compatible ceremony, which displayed winners on screen in real-time as they were announced. Users’ devices were synchronized to the video board to display engaging second-screen content, flash to the music, and emit synchronized audio to create a distributed speaker network at key moments throughout the ceremony.

Live Demo

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CUE Audio transmits data via ultrasonic audio signals to any sound-based device, allowing for customizable second-screen experiences and secure data transfers, without the need for Wi-Fi or network connectivity.

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Interactive Website. Mobile Experience.