HELPFUL HINTS

TO MAKE YOUR LIGHT SHOW A SUCCESS

SOCIAL MEDIA

It may seem obvious, but the impact of a crowd-sourced light show is directly related to the number of attendees participating. Therefore, it is critical to encourage attendees to take part through all possible channels.

• Begin promotion at least 2-3 days prior to first use.

• Post 1-3 times/day using “Deep links” in social media posts. These URLs will be provided to you in the week leading up to your event.

• Ask attendees to post (or retweet) information about the event, as well as how and when to participate in the upcoming light show.

EMAIL & IN-ARENA MESSAGING

• Send fans, season ticket holders, single-game buyers and students at least 1-2 emails leading up to the event. Emails should contain instructions on how and when to participate, as well as links to the App Store/Play Store. 

• Nearly 50% of downloads for first-time light show use are a result of in-venue promotion. 

• Regular messaging through PA’s and scoreboard promos with instructions on how to download are critical to increase participation and maximize the effect of the light show.

• Flyers on seats/bleachers and cup stuffers are effective tools, especially in student seating areas.

SOUND SYSTEM CHECK

• We recommend a sound system check at least one week prior to first-use to ensure everything is working properly.

• Most importantly, verify that the sound system is not employing any low-pass filters that will eliminate frequencies above a 16kHz threshold. 

• Our standard sonic overlay is a 16-bit, 44.1kHz WAV file. The final track we provide should not be modified, but played “as-is.” 

• If possible, invite a group of interns or staff to participate in a test. Locating them in various sections of the venue with their apps open, play the audio through the sound system at game-day amplitude.