

Sports Pro Media: Ideas to Invest in Now: 2023 Edition
The digitization of sport is strengthening the ties between the worlds of sport and technology. This transformation is being driven not just by partnerships with big tech, but also by agile, innovative startups that bring fresh ideas to the table and are better equipped to react to changing trends.
SportsPro’s annual ‘ideas to invest in now’ list celebrates these emerging companies and identifies those worth keeping track of.

Saints Encourage Fans to 'Light Up The Dome' with the New App Feature
The New Orleans Saints NFL American football team has announced a new feature on its mobile app, through which fans at the Mercedes-Benz Superdome can participate in a self-produced synchronized light show.

CUE Audio Takes Home the Gold and Some Green
MassChallenge is a global network of zero-equity startup accelerators. Headquartered in the United States with locations in Boston, Israel, Mexico, Rhode Island, Switzerland, and Texas, MassChallenge is committed to strengthening the global innovation ecosystem...

CFP National Championship Game Between Clemson and LSU Will Feature CUE Audio Smartphone Light Show
CUE Audio’s smartphone-powered light show will feature at the College Football Playoff National Championship between Clemson and LSU on Monday. Just before kickoff, fans in attendance at the Mercedes-Benz Superdome in New Orleans will be asked to open the College Football Playoff app to power the light show.

CUE's Jameson Rader receives Forbes 30 under 30 in sports.
Rader left his graduate studies at UCLA to start CUE with a $3 million investment from the owners of the Texas Rangers. The company's data-over-audio technology can coordinate an arena full of smartphones...

Join Pregame Light Show During Team Introductions
The Houston Texans are planning on an interactive lights show during team introductions ahead of Thursday night's game against the Colts at NRG Stadium.

Chiefs plan to 'Light Up Arrowhead' with new mobile app feature
If you’re heading to Arrowhead Stadium for Sunday Night Football to see the Kansas City Chiefs face the Indianapolis Colts, you’ll have a chance to be a part of a cool moment.

Daktronics, CUE Audio Partner in 20,000-Plus Venues
Daktronics (NASDAQ-DAKT) has partnered with CUE Audio to deliver customized second-screen content to millions of mobile devices in stadiums, arenas and other venues equipped with Daktronics video displays.

XLIVE Interview Series with CUE founder, Jameson Rader
This week on the XLIVE Interview Series we sat down with Jameson Rader, founder of CUE Audio. CUE Audio is known for its white-label, ultrasonic synchronization technology that creates experiences for fans and companies by sending data with ultrasonic audio.

How To Be Part of USC's Light Show
Have you been to a University of South Carolina men's or women's basketball game this year? Chances are you've noticed the light show during the intro videos. The app is called 'Gamecock Lights' and it's geared to involve the fans in...

SUMMERFEST: Diplo warms a cold night, and...
While the 60-degree temperatures made it feel like the middle of fall rather than summer, the atmosphere at the new U.S. Cellular Connection Stage Friday night with Diplo made those who attended feel like Summerfest is in full swing. Summerfest officially opened the...

BoilerBall Lights phone app...
Purdue basketball puts on a really good show at Mackey Arena this season as the Boilermakers chase a Big Ten title. The show really starts when the lights go out before the game and fans hold up their smartphones.

Fans to Bring Pregame Light Show to Rupp with BBN FX App - University of Kentucky
Fans at Kentucky men's basketball games will be able to participate in pregame intros by downloading the BBN FX app, which syncs mobile devices with the light show at Rupp Arena.

Sidearm and CUE Audio Team Up..
CUE Audio, Sidearm Sports establish relationship to create opportunities to enhance collegiate fan engagement.

College teams add more glitz in attempt to keep fans coming
College basketball teams are trying to get fans to keep coming to games in the age of smartphones by making those phones an integral part of the experience.

UT Vols have one of the most 'hype' arenas in college basketball — thanks to an app
Tennessee has the No. 1 men's basketball team in the country. The pregame show may rival the ranking. That's all thanks to Hoops Hype — a cell phone app that Jimmy Delaney, fan experience director for Tennessee athletics, hailed as the greatest addition to game days since the overhead scoreboard!

CUE's founder, Jameson Rader, on Reddit's AMA
In 18 months, I went from no coding experience to selling apps to the NBA, NHL, and Berkshire Hathaway. Then, I released my code under a public license. 2 year follow-up, AMA!