Case Studies

Clemson University - Selfie Concessions Reward

Football Season. Clemson, the defending CFP National Champion, sought to increase app downloads, drive social traffic, and reward fans with a surprise and delight moment. Coca-Cola wanted soci...

University of Kentucky - Trivia

Overview The University of Kentucky needed a new fan engagement element for their Men's Basketball halftime show. Having partnered with CUE to bring the light show to Rupp Arena, Kentuck...

University of Tennessee Mobile Coupon: Coca-Cola & Pilot Flying J

Overview During the spring 2019 basketball season at The University of Tennessee, Coca Cola delivered a reward to all fans that participated in the CUE Audio light show. Having activated the ...

Iowa State University - Selling in Multiple Sponsors

Overview Iowa State and Cyclone Sports Properties (CSP) worked together to produce exceptional fan engagement while driving ROI for Learfield IMG College. By leveraging the added inventory, C...

New Orleans Saints - Super Analytics

The New Orleans Saints added CUE's smartphone light show to their 2019 game presentation, calling it "Light Up The Dome." Using CUE's marketing toolkit and playbook, the Sa...

Houston Texans - Creative on-screen content

The Houston Texas activated CUE's light show for their two regular-season primetime games in 2019. Thursday, November 21st vs. the Indianapolis Colts and Sunday, December 1st vs. the New ...

Kansas City Chiefs - Checking All the Boxes

The Kansas City Chiefs maximized their game presentation in 2019 by adding CUE Audio's Light show to their two primetime games: Sunday, October 6th vs. the Indianapolis Colts and Sunday, ...


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