Coca-Cola
Nov. 2017
Use: Association with a high-energy, memorable fan event.
Goal: Gain impressions, maximize coupon distribution and drive attendees to retail outlets.
Attendees
2 mil +
Coupon Delivery
82%
# of Events
170
Product
Nov. 2017
Attendees
Coupon Delivery
# of Events
Product
Scan or Text
CUE Audio transmits data via ultrasonic audio signals to any sound-based device, allowing for customizable second-screen experiences and secure data transfers, without the need for Wi-Fi or network connectivity.
Enter your phone number
Results
CUE partnered with Coca-Cola Bottling Distribution Co. for a season-long campaign to increase activation at eight universities across the Southeastern United States, including West Virginia University, University of North Carolina, and the University of South Carolina, which subsequently went on to win the NCAA's "Best Marketing Team" annual award. More than 2,000,000 fan interactions were created by CUE, with coupon distribution reaching 82%.