Purdue
Nov. 2016 - Mar. 2018
Goal: Increase fan engagement during pre-game, push fans to arrive earlier and be seated on time, and increase sponsorship inventory and revenue.
Downloads
22,460
Sponsor
Electric Plus
Increased App Activity
Nov. 2016 - Mar. 2018
Downloads
Sponsor
Increased App Activity
Scan or Text
CUE Audio transmits data via ultrasonic audio signals to any sound-based device, allowing for customizable second-screen experiences and secure data transfers, without the need for Wi-Fi or network connectivity.
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Results
CUE’s partnership with Purdue created an integral game day tradition for the Boilermakers, with more than 22,000 fans participating in the arena-wide light show throughout the season. And, the college athletics and technology industries took notice: The National Association of Collegiate Directors of Athletics (NACDA) and CDW-G, a leading provider of technology solutions to education, government, and healthcare, named Purdue a finalist for the inaugural Best Game Day Technology Experience Award.