Nov. 2016 - Mar. 2018
Goal: Increase fan engagement during pre-game, push fans to arrive earlier and be seated on time, and increase sponsorship inventory and revenue.
Increased App Activity
CUE’s partnership with Purdue created an integral game day tradition for the Boilermakers, with more than 22,000 fans participating in the arena-wide light show throughout the season. And, the college athletics and technology industries took notice: The National Association of Collegiate Directors of Athletics (NACDA) and CDW-G, a leading provider of technology solutions to education, government, and healthcare, named Purdue a finalist for the inaugural Best Game Day Technology Experience Award.